Let’s be honest, the word ‘collaborative’ is somewhat on trend right now. Collaborations are the thing to be a part of - social media is full of small businesses getting together to create some on-trend magic to share with the community.
And although you think of trends as fleeting, I think ‘collaborative’ is here to stay. The take over of social media in all its glory means that the majority of small businesses now have an online presence and not only an ability, but desire to connect with others. Collaborations have done something really positive for the small business community – they have changed the necessity of networking into desire.
Starting a small business is exciting but it can also make you dread the idea of having to go to those awkward networking sessions. It's always a little awkward and uncomfortable and most people hate that it's a forced setting.
Collaborations allow you to connect with like-minded people, whose business or service compliments yours – and acting as a sort of filter system to determine the jobs best for you and your business.
"Collaborations are the thing to be a part of - social media is full of small businesses getting together to create some on-trend magic to share with the community."
1. Get a fresh look/approach
Collaborations are an easy and great way to give your business a fresh look and show your clients your talent. Working with multiple people means a few extra sets of eyes – as an individual sometimes you can only take an idea so far, add a few more creative brains in there and all of sudden you’ve created something unique.
2. Grow your following
With endless amounts of small businesses and accounts on social media now, everyone is trying so hard to find a niche that will allow them to grow their following.
Collaborations are on trend because they help people do this – by connecting with other small businesses and posting your collaboration each business then benefits from seeing a response from each others followers and maybe even gaining some new followers.
The trick is to choose thoughtfully who you want to work with and what suits your business – collaborating with every second business solely for gaining followers or interest in your account will not work as it no longer becomes unique and you may be targeting the wrong audience.
"By connecting with other small businesses and posting your collaboration each business then benefits from seeing a response from each others followers and maybe even gaining some new followers"
3. Ongoing relationships
Working in any industry, creating relationships with your clients is very important for the growth and survival of your business. Collaborations is one way to create relationships with other people in the industry and show people what you can do. Working collaboratively with small
business owners means they will understand your philosophy and work ethic and be more inclined to recommend you for an opportunity.
"Working collaboratively with smallbusiness owners means they will understand your philosophy and work ethic and be more inclined to recommend you for an opportunity. "
4. Improving your services
As a lot of small business owners would understand, it is very isolating working for yourself. By working collaboratively and getting to know the way other people do things, it can help you improve your business and services. As a business it is important to be constantly changing and improving, especially in creative industries. With collaborations it is the perfect first step to be on the way of improving a service that has become stale.
5. Free advertising
As a business starting out the budget is often very small – and with advertising being such a must to get your name out there, collaborations are the perfect solution.
Collaborations are highly recommended to small businesses on social media trying to establish that connection to target their audience.
Often choosing an account you want to work with means you can exchange products for free and save that money for essential business costs -- or do a service swap if you are a service based business.
Photoshoots are not cheap, so make the most of the free advertising, services and props by contacting your favourite Instagrammers to work together.
Need to start fresh with your small business, or just need a way to create some unique ideas and meet some lovely people? Collaborations are the ultimate choice!
Are you keen to meet more people in your local area and connect with them and their businesses? Why not come along to one of our monthly workshops/events at Geelong Women – follow our socials to stay up to date or send us an email at firstname.lastname@example.org